Cookie Policy
The Esplanade — 118 Esplanade, Brighton | Bayside’s Crown Jewel
What are cookies?
Cookies are small data files stored on your computer or device when you visit a website. They contain information specific to your interaction with that site and help improve your browsing experience. The cookies used by ‘The Esplanade’ are completely safe and do not harm your computer.
When and why does The Esplanade use cookies?
‘The Esplanade’ places cookies on your browser whenever you visit our website. We use them primarily to understand how visitors use our site — such as which pages are viewed most often, how users navigate, and what content interests them.
This information helps us improve our website’s design, functionality, and overall user experience.
This Cookie Policy explains the types of cookies we use, why we use them, and how you can control or opt out of cookie tracking if you prefer.
What cookies does ‘The Esplanade’ use?
1. Necessary Cookies
These cookies are essential for our website to function properly. They enable core features like secure logins, page navigation, and access to protected areas of the site. Without these cookies, some parts of our website may not work as intended.
2. Performance Cookies
Like most websites, ‘The Esplanade’ uses analytics tools such as Google Analytics to collect anonymous information about how our site is used. This includes visitor numbers, page views, and browsing patterns. We may also use internal analytics to gain deeper insights into user behavior — helping us make the site as intuitive and effective as possible.
We continuously refine and enhance our website, testing new features and layouts to ensure the best possible experience.
3. DoubleClick Cookies
We may use Google’s DoubleClick advertising technology, which places a cookie on your device to serve ads tailored to your interests. These ads are based on your browsing activity but do not collect or store personally identifiable information.
You can opt out of this type of advertising at any time by visiting:
http://www.doubleclick.com/privacy/dart_adserving.aspx
4. Third-Party Cookies
Some third-party service providers — for example, those managing online enquiry forms or hosting embedded tools may also set cookies when you visit our website.
Because your browser connects directly to these third-party servers, they may collect information about your online activities (though not personal details). To manage or block cookies from these providers, please visit their respective privacy or cookie settings pages.
How are cookies used for advertising purposes?
Cookies, along with similar technologies such as pixels and tags, help ‘The Esplanade’ deliver relevant and effective advertising. They also allow us to measure performance, report to partners, and improve our services.
Because advertisements are often served directly by third-party networks, these providers can view, edit, or set their own cookies when you interact with our ads
Local Storage
In addition to cookies, ‘The Esplanade’ may use local storage – a small data store on your device that remembers certain preferences and enhances your browsing experience.
This storage is persistent (with no automatic expiry) and is used only to improve your experience on our website.
To opt out of Google AdWords remarketing, visit the Google Ads Settings page .
©The Esplanade 2025 — 118 Esplanade, Brighton. Bayside’s Crown Jewel.
All rights reserved.